Website New Hampshire Electric Cooperative

DIGITAL MARKETING SPECIALIST

 OUR ORGANIZATION:

NHEC is the second largest electric utility in New Hampshire, providing service to consumers and businesses in 115 communities throughout the state.  As a member-owned cooperative, serving our members is at the heart of everything we do and every decision we make.

The electric utility industry is currently undergoing enormous change as consumers look for new ways to manage energy costs through distributed energy resources such as solar arrays, battery storage, energy efficiency, and the use of electro-technologies like heat pumps and electric vehicles in place of fossil fuel powered technologies.  These changes present new challenges and opportunities to find ways to meet our members’ evolving expectations and make this an exciting time to work in the electric utility industry. In June 2017, we completed a five-year strategic plan, identifying four areas of strategic focus with actionable goals within those areas.

  • Transformation of our Business Model to prepare for the widespread adoption of distributed energy resources by our members.

 

  • Adoption of a Voice of the Member platform to help us better understand and meet our member’s needs and expectations.

 

  • A focus on enhancing our Organizational Effectiveness by transforming NHEC into an organization that is innovative, nimble, and able to respond more rapidly to the changing needs of our members and the way they lead their lives.

 

  • Ensuring NHEC’s ongoing Financial Stability through development of a revenue model and associated rates and charges that better reflect the way our members will use our distribution system as they increasingly play a role in managing the energy resources that serve them.

                                                                                                                                                                                  

To help meet the goals in the strategic plan we identified three key drivers that describe the kind of organization we want to be:

 

  • Member WOW! Our members are wowed by the service we provide.  Every interaction between a member and NHEC is deeply satisfying because we keep it simple, personalized and seamless so that the member feels their need is completely understood by us and, whenever possible, completely resolved with a philosophy of one and done.
  • Learning Organization. Our employees feel energized and excited by the possibilities and opportunities presented by these industry changes.  They are curious, feel empowered to experiment, work collaboratively, and share their knowledge and experience as they work to solve new problems, meet new challenges, and serve changing member needs.
  • Strategic Partnerships. We develop strategic partnerships that are central to our ability to achieve our vision by giving us capabilities and resources we do not have ourselves.  Our strategic partnerships open up opportunities to deliver value for our members that would have been unavailable on our own.  We clearly convey to our partner our vision of what we believe success looks like, and our partner is open with us about how they will help us achieve that vision and the challenges that will need to be met to get there.

 

Headquartered in Plymouth, New Hampshire, NHEC currently has 200+ employees.  There is much to be proud of in our existing organization, and a genuine enthusiasm for what the future holds.  It is an environment in which individual leadership and initiative are highly valued and encouraged, and success is viewed as a shared accomplishment to be celebrated by all.  Ensuring our members have the energy they need, the information they want, and a partner they can trust is what makes us different.

THE POSITION:

In order to help meet the goals of our strategic plan and achieve our long term strategic vision, we are looking for a Digital Marketing Specialist.  Reporting to the Public Relations/Marketing Supervisor, the Digital Marketing Specialist will plan, develop, and implement digital marketing objectives in order to drive member participation and satisfaction in NHEC’s programs and services.  They will work with other NHEC departments to determine specific marketing goals and then develop and execute plans to achieve those goals.  In addition, they will maintain NHEC’s digital presence, including the company’s website and social media platforms.

Responsibilities Include:

  • Collaborate and execute strategies to drive member engagement, education and brand awareness.
  • Develop a deep understanding of NHEC’s membership by planning, implementing and participating in specific communications/marketing “events” such as surveys, Annual Meeting, public forums, business meetings, conventions, trade shows, seminars, etc.
  • Support NHEC’s programs and services by developing digital marketing campaigns, scheduling and monitoring promotions and other projects in coordination with department managers.
  • Develop, execute and monitor social and online media campaigns to drive company objectives.
  • Translate marketing objectives into actionable and measurable digital marketing initiatives, including online media, social, blog, email, website strategy, SEO, and other digital components.
  • Effectively manage internal and external resources as needed for campaign development including email, web advertising, and social media.
  • Design and implement marketing materials to increase awareness and engagement; including content creation and editing content from others.
  • Ensure content is optimized for online usability and SEO standards.
  • Support the cultural goals of NHEC by exhibiting self-leadership, developing and maintaining effective working relationships, being results oriented, being innovative, and seeking feedback.
  • Accomplish tasks by prioritizing and scheduling work on daily and monthly basis.
  • Coordinate effective communications and marketing by identifying short-term and long- goals.

 

THE PERSON:

Education and Experience:

 A Bachelor’s Degree in Marketing, Communications, or similar field required.

A minimum of four years working experience in digital marketing is desired. Proven work experience as a digital media/marketing specialist is preferred. Proficiency in Microsoft Office – Excel, Word, PowerPoint, Access. Proficiency in HTML, Google Analytics, Word Press and Gravity Forms is required. Printing and photography experience desirable. Web design, layout, editing and writing experience preferred.

Job Knowledge/Skills and Abilities:

Must have practical working knowledge of digital marketing techniques/strategies, web writing, editing, layout, design. Must have analytical skills and proven ability to analyze quantitative and qualitative data, draw conclusions and develop actionable recommendations. Should have working knowledge of email marketing and social media. Must be detail-oriented, with attention to accuracy and have exceptional organizational skills. Within a comparatively short time should be able to develop a basic knowledge of utility generation, transmission and distribution. Should have an ability to acquire basic knowledge of electricity and the terms used in energy utilization.

Must be skilled in web design, digital content writing, digital layout and design in order to web pages, newsletters, email campaigns and social media campaigns. Must have experience in managing, targeting and executing digital marketing programs. Must demonstrate success in traditional and digital channels (email, direct mail, print, website, and social media). Experience developing effective inbound/content marketing strategies including podcasts, webinars, infographics, blogs, video, mobile and social media (LinkedIn, Facebook, Twitter, etc.). Ability to multitask and perform under tight deadline while working in a team environment comprised of stakeholders from multiple disciplines and interact effectively with various departments. Must have strong written and verbal communication skills. Must have keen attention to detail, well organized, and ability to prioritize tasks.

Other:

Some day-to-day travel within the utility system required. Occasional overnight travel. Extra hours when necessary during evenings and weekends.

Assistance with power restoration efforts required. If necessary, during regular business hours employees will be assigned functions to support power restoration and for some employees that may be different from their normal duties. In addition, such assistance may require working nights, weekends and holidays which may involve considerable extra hours.

NHEC offers an excellent compensation and benefits package. 

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.